2025 BMW XM Kith Concept
The third collaboration model with the “Kith” brand
The third collaboration, the 2025 BMW XM Kith Concept and the 2025 BMW XM by Kith (pictured), was created by Kith’s creative director, Ronnie Fieg.
Kith is a fashion and lifestyle brand founded by Ronnie Fieg in New York, USA. Now, Kith’s CEO and Creative Director, Ronnie Fieg, has created a unique one-off and limited edition version of BMW M GmbH’s first electric high-performance model, the XM.
BMW and Kith have collaborated before, and the one-off 2025 BMW XM Kith Concept is the third in the series. It debuted at Art Basel Miami 2024 alongside a 1981 BMW M1 E26, also designed by Ronnie Fieg.
Following the 2020 M4 Competition Coupe and the 2022 special edition designed by Ronnie Fieg based on the i4 M50 xDrive, BMW and Kith have chosen the XM, BMW M’s first original model since the BMW M1, for their latest collaboration. The XM features design elements that pay homage to the M1, such as side accent strips, a BMW emblem on the rear, and louvered taillights.
In addition, the “2025 BMW XM by Kith,” which is based on this concept car and features specially designed exteriors and interiors, will be released in 2025. Also on display at the venue was the new “Kith for BMW Collection,” a lineup of apparel and lifestyle products.
The interior and exterior of the concept car are all purple
Ronnie Fieg designed concept cars without considering the traffic regulations required for production models, and used his aesthetic sense to create the purple 2025 BMW XM Kith Concept.
The exterior and interior of the “2025 BMW XM Kith Concept” were created in collaboration between Ronnie Fieg and BMW to express the special character and sporty performance of the XM. A sophisticated lighting concept was incorporated, unconstrained by the traffic regulations required of a production vehicle. The exterior color chosen is BMW Individual “Frozen Techno Violet Metallic,” with purple dominating the overall look.
The side accent strips have been replaced with black backlit strips, each containing 363 full-color LED units. When activated, the “Kith” lettering is enveloped in a dynamic purple glow. The side panel trim elements also feature a backlit “Kith” logo.
The purple color scheme is also used for the LED headlight units. The LED matrix display for the low-beam headlights displays the “Kith” logo on the glass cover of the main headlights. The iconic glow of the M radiator grille is also purple, and the 23-inch lightweight alloy wheels are also painted purple.
Paying homage to the M1 design, the front has been lowered by 30mm, the rear by 35mm, and the track is 40mm wider. The interior has been changed from the XM’s “M multifunction seat” to “M carbon bucket seat”. The seat surface is embossed with a “Kith” monogram pattern, and the headrests are combined with M stripes and the “Kith” emblem.
Limited to 47 units, the 2025 BMW XM by Kith
The 2025 BMW XM by Kith, based on a concept model, will be sold in 2025 in a limited run of 47 units.
The 2025 BMW XM by Kith, based on the concept model unveiled this time, will be sold in a limited run of 47 units in 2025. To commemorate the 47th anniversary of the M1’s debut, only 47 units will be produced. Deliveries are scheduled to begin in the second half of 2025 for enthusiasts and collectors.
The body color is a homage to the M1 and, like the concept car, is BMW Individual “Frozen Techno Violet Metallic.” This color, which Kith created specifically for the 2025 BMW XM by Kith, will only be used on the limited edition model (it will not be reused for other models in the future). Customers can also choose BMW Individual “Frozen Black Metallic.”
The side window graphics and accent strips are black, while the model name and “Kith” logo outlines on the front, rear and sides are Techno Violet Metallic. The car is fitted with 23-inch star-spoke M lightweight alloy wheels in a jet black finish as standard.
The interior features illuminated door sills, a “1/47” special plate to prove it’s a limited edition model, velour floor mats, and the control center on the center console features the “Kith” logo and M stripes.
