BMW M5
New concept booth development
Rather than displaying in the traditional motor show style, BMW will exhibit a new concept under the slogan “THIS IS BMW.”
Tokyo Auto Salon, which first took place in 1983, is one of the largest automotive events in Japan. This year, BMW’s booth will not follow the typical style of focusing on displaying new models, but will instead be based on the concept of “THIS IS BMW.”
This time, the exhibit will be tailored to suit the lifestyles of visitors. For the first time, the BMW M5 will be unveiled, fitted with genuine BMW tuning parts, BMW M Performance Parts, which cannot be found at authorized BMW dealerships. Also on display will be the M2 Competition, i5 Touring M60 xDrive, and M4 Competition M xDrive, all fitted with BMW M Performance Parts.
During the event, various content will be regularly held on a special stage within the BMW booth, including talk shows, the importance of genuine BMW parts, and the appeal of services offered by authorized BMW dealers. There will also be a talk show featuring racing drivers Seiji Ara and Masataka Yanagida, with Pierre Kitagawa, official SUPER GT announcer, as the MC. There will also be an autograph session with both drivers.
Information about BMW’s Tokyo Auto Salon will be released on the official BMW Service Lounge Instagram account from time to time during the event.
[Related Links]
BMW Service Lounge Official Instagram
