Mark Cavendish
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Aston Martin DBX707
Cycling’s greatest superstar
Mark Cavendish, the man with the most Tour de France stage wins and a World Championship and Olympic success, is one of cycling’s biggest superstars and has teamed up with Aston Martin.
Mark Cavendish’s appointment as Global High Performance Ambassador underscores Aston Martin’s performance-focused approach, shining a spotlight on its segment-leading performance cars through creative collaborations with athletes.
Born in the Isle of Man in 1985, Cavendish is a silver medalist at the Rio de Janeiro Olympics and has won numerous gold medals at the Road Racing World Championships. He has represented Great Britain for over 20 years, holds the record for the most stage wins in the Tour de France with 35, and is considered the greatest road sprinter of all time.
As a Global High Performance Ambassador, Cavendish will be utilizing his extensive racing expertise to inform vehicle development and develop unique marketing plans. Cavendish will also represent Aston Martin at various events.
Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer, commented on Cavendish’s appointment as an ambassador:
“We are delighted to welcome Mark to the Aston Martin family. Our recent range refresh demonstrates that Aston Martin is best in class when it comes to power, performance and ultra-luxury. Mark embodies the performance-driven philosophy of Aston Martin.”
“This ambassadorship, alongside our Formula 1 entry and the launch of our ultimate hypercar, the Valkyrie, is another way for us to showcase our commitment to performance. And it was truly exciting to see Mark put the power and driving dynamics of the DBX707 to the test on the legendary Isle of Man roads.”
Driving around the Isle of Man in his new car, the DBX707
Cavendish’s new car, the DBX707, was delivered and he immediately took it for a drive on the winding roads of the Isle of Man, where he is familiar with cycling.
Cavendish, known as the “Manx Missile” for his unparalleled speed and determination to win in cycling, took to the wheel of the DBX707 that was delivered to him and drove along the winding roads of the Isle of Man, his hometown and where he still lives.
The DBX707, which boasts a top speed of 315km/h, is available in an elegant Photon Lime exterior paint scheme, inspired by Aston Martin’s motorsport heritage and the green jersey of the Tour de France. Cavendish expressed his delight at being appointed Global High Performance Ambassador:
“I am thrilled to be taking on this role as an ambassador. I have always admired Aston Martin for its commitment to pushing the boundaries, and it is a special honour to be part of their performance journey.”
“For a car enthusiast like me, representing the iconic Aston Martin is a childhood dream come true. I know it will be an incredible experience working with Aston Martin and I am absolutely enjoying driving the DBX707. It’s a beast of a car with incredible performance that will make navigating the Isle of Man’s winding roads a breeze. It even has a bike rack for me!”
In 2024, Cavendish was appointed a Knight Commander of the Order of the British Empire (KBE) in the King’s Birthday Honours for his athletic achievements and charitable work.
