Porsche Macan Japan Launch Event

The new Macan, Porsche’s second BEV model after the Taycan, has finally been unveiled in Japan. The launch took place at Zojoji Temple in Shiba Park, Tokyo. The ancient temple is the head temple of the Jodo sect of Buddhism and the family temple of the Tokugawa clan, towering over a corner of the city.

Upon arriving at the venue, there was another surprise: Tokyo Tower was lit up in the Macan’s communication color, “Provence.” The beautiful combination of the elegant new Macan, Zojoji Temple, and Tokyo Tower in Provence colors made it hard not to feel the strong commitment that Porsche has placed in the new Macan.

Approximately 100 new car owners enjoy a special night

Let’s briefly review the new Macan. The new Macan will use the PPE platform, a dedicated BEV platform for medium- to large-sized vehicles jointly developed by Porsche and Audi. The Macan 4 Electric and Macan Turbo Electric, both of which are already on sale, are equipped with two motors on the front and rear axles and feature four-wheel drive.

The Macan 4 Electric boasts an output of 408 PS/650 Nm, while the Macan Turbo Electric boasts 639 PS/1130 Nm (both with launch control).

The adoption of the PPE, which allows for a high degree of freedom in layout, has resulted in the new Macan’s Cd value of just 0.25, an exceptional figure for an SUV. Incidentally, the Macan 4 Electric has a maximum range of 613 km, while the Macan Turbo Electric has a maximum range of 591 km.

Let’s review the appeal of the new Macan

On the day of the launch event, Jörg Kellner, Head of the Macan Product Line, known internally as “Mr. Macan,” also came to Japan and gave a presentation. “The appeal of the new Macan lies in its uniquely elegant design and driving performance that embodies Porsche DNA. I would love for as many people as possible to experience the driving experience of the new Macan,” Kellner said, expressing his enthusiasm.

At the event, calligrapher and artist Yuna Okanishi, who is also the owner of the previous Macan, performed a dynamic performance in which she painted the bright gold kanji character for “miyabi” (elegant character) on a canvas overlaid with the word “electric.”

The approximately 100 new Macan owners who were invited from all over Japan for this launch seemed captivated by Okanishi’s brilliant performance and the elegant atmosphere of Zojoji Temple. It was surely a special night for the owners.

Related reading

Porsche’s first fully electric SUV, the Macan, is now available in Japan with the addition of the Macan and Macan 4S models [Video]

Porsche Japan began accepting pre-orders for the new Macan, Macan 4, Macan 4S, and Macan Turbo at authorized Porsche dealerships nationwide from July 17, 2024. The Macan, which has now been added to the lineup, is the series’ first rear-wheel drive model. The Macan 4S will fill the gap between the previously announced Macan 4 and Macan Turbo.