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Harrison Ford

Harrison Ford’s appearance was kept secret until the day of the event

During the National Football League (NFL) final game, the Super Bowl, broadcast on February 9, 2025, Hollywood star Harrison Ford made a surprise appearance in a Jeep brand commercial. His appearance was kept top secret until the commercial aired on Sunday night, with his two-minute segment, “Owner’s Manual,” airing as the headline.

In “The Owner’s Manual,” Harrison Ford says, “My friends, family, and work make me happy. And this Jeep (Wrangler 4xe) also makes me happy. My name is Ford… (laughs). This is my “Owner’s Manual.”

At the Super Bowl, America’s biggest event, in addition to the halftime show featuring various stars, the commercials aired during the television broadcast attract a lot of attention, and sponsors create special commercials for this day.

This time, Jeep has cast Harrison Ford in the lead role, directed by James Mangold, who has worked on many classic films, and Stellantis Global Chief Marketing Officer Olivier Francois, an Emmy Award winner, to create a beautiful, warm, introspective film.

Harrison Ford fell in love with the script and decided to star in the film

This time, Stellantis Group produced its first Super Bowl commercial, and they had a big surprise in store: they collaborated with one of the most respected actors in the film industry, Harrison Ford. Olivier François, who was in charge of production, reflected on the following:

“We worked closely with Harrison Ford and Academy Award-nominated director James Mangold to create a quiet, intimate film that is in some ways the polar opposite of what audiences expect from a Super Bowl commercial.”

“The Jeep brand is rooted in freedom, adventure and passion. Born in America, it’s recognized and integrated into everyday life around the world. Jeep’s 84-year history will continue, but we want everyone to remember Jeep when they embark on an adventure.”

Harrison Ford revealed why he decided to star in the Jeep commercial:

“I said yes to this commercial because I was drawn to the script. It has a very straightforward message about life, and the hook at the end is me getting into a Jeep. I didn’t have to introduce myself or mention that I’ve been through a lot in my life or that I’m known for certain projects or roles.”

Check out Harrison Ford’s “Owner’s Manual” video!

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