First Asian debut of the first-off model “Phenomeno” and spectacular “Lamborghini Day Japan 2025”

Lamborghini Day Japan 2025

A parade run will be held in the streets of Tokyo

Prior to the event, over 100 Lamborghinis paraded through the streets of Tokyo.

Ariake Urban Sports Park, the venue for Lamborghini Day Japan 2025, is a multi-purpose sports facility that aims for sustainable urban space design, employing temporary structures to reduce environmental impact. The venue was chosen as it is in line with Lamborghini’s policy of promoting sustainable mobility, including the hybridization of its lineup, lightweight materials, and energy-saving production.

As a prologue to the event, a parade of over 100 Lamborghinis took place along a route from Umi no Mori Park on the Tokyo Bay coast to Ariake Urban Sports Park. The parade passed through Tokyo’s cultural landmarks, including the Kabukiza Theater, passed through the vibrant Ginza district, and crossed the Rainbow Bridge with the Tokyo skyline as a backdrop, fully showcasing the presence and elegance of Lamborghinis.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, who came to Japan for the event, addressed the gathered guests as follows:

“Hosting Lamborghini Day Japan 2025 in Tokyo is truly special. The city, where tradition and innovation blend, truly embodies the spirit of our brand. Japan is one of Lamborghini’s most passionate markets, with a deep respect for craftsmanship, precision and design.”

“Tonight’s event is not just about showcasing our latest models and sustainable innovations; it’s also an opportunity to share this incredible energy with our passionate fans.”

Phenomeno, a two-off model limited to 29 units

At the Lamborghini Day Japan 2025 event held in Ariake, Tokyo, Lamborghini unveiled its first-off model, the Phenomeno, for the first time in Asia. — The two-off model “Phenomeno”, which was unveiled for the first time in Asia, was produced in a limited run of just 29 units, boasting a maximum system output of 1080 PS.

Two special models were prepared for the evening, making their Asia-Pacific debut: the Fenomeno, Lamborghini’s most powerful performance car to date, and the Revuelto Ad Personam, a special edition that represents the pinnacle of the brand’s customization program.

The Few-Off model “Phenomeno,” limited to just 29 units, features an original, exclusive design and special aerodynamics. It combines a 6.5-liter V12 naturally aspirated engine that produces 835 PS on its own with three electric motors for a total system output of 1,080 PS. It achieves impressive performance, with acceleration from 0 to 100 km/h in 2.4 seconds and a top speed of 350 km/h.

Revuelto in a vertical two-tone red and white outfit

"Revelto ad Personam," which was released at the same time as Phenomeno, features a vertical two-tone red and white color scheme inspired by Japanese culture. — “Revelto ad Personam,” which was released at the same time as Phenomeno, features a vertical two-tone red and white color scheme inspired by Japanese culture.

The Revuelto Ad Personam, which was unveiled at the same time as the Phenomeno, is a special model created using Lamborghini’s proud customization program, Ad Personam.

The exterior features a special paint job with a vertical gradation from Bianco Asopo (white) to Rosso Consu (red). This bold color, unveiled for the first time in Japan, is the first Lamborghini to use a vertical fade effect, highlighting the car’s innovative design.

The white and red color scheme symbolizes “celebration” and “auspicious omens” in Japanese culture, and in Lamborghini’s worldview, “white = eternity and elegance” and “red = sportiness and performance.” Lamborghini explains that the combination of the two colors creates a beautiful harmony that represents the brand’s DNA.

The interior also pursues emotional expression through craftsmanship and contrast. For the first time, the cabin is composed of two distinct worlds on the left and right, with the center tunnel acting as the dividing line between them. The start/stop flap also features the same gradation as the exterior, with white stitching on the passenger side and red stitching on the driver’s side.

Many rare first-off models also available

"Lamborghini Day Japan 2025" was held in Ariake, Tokyo. — Rare first-off models such as the Reventon and Sián were also on display at the venue.

Lamborghini Day Japan 2025 also brought together legendary Lamborghini models. Famous cars symbolizing the brand’s heritage and innovation, such as the Reventon, inspired by the design of fighter jets, the Centenario, commemorating the 100th anniversary of the birth of founder Ferruccio Lamborghini, the Sián, which marked the beginning of electrification with the first hybrid technology, and the Countach LPI 800-4, a modern homage to the legendary Countach, graced the Phenomeno’s appearance.

In the outdoor area, Lamborghini’s latest hybrid models, the Revuelto, Temerario, and Urus SE, were on display, showcasing the results of the company’s Col Tauri strategy for a sustainable future. The off-road area also featured the Urus SE, Huracan Sterrato, and LM002.

The Lamborghini Polo Storico, celebrating its 10th anniversary, showcased the legendary Miura SVR. The Centro Stile design department, led by Design Director Mitja Borkert, revealed its creative design philosophy through live sketches of the Phenomeno. Visitors also had the opportunity to explore the Temerario design world through a virtual reality experience using Apple Vision Pro.

In addition to the vehicle exhibits, official brand partners also participated in the event. Italian premium coffee brand Lavazza provided specialty coffee. Champagne house CARBON served its signature cuvée. Swiss luxury watch brand ROGER DUBUIS represented the fusion of craftsmanship, cutting-edge technology, and refined luxury. Together with its sponsor, the Huracán Super Trofeo EVO2, the brand showcased its passion for motorsports.