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Audi Concept C
Leading the way for new Audi design
Audi has confirmed that the Concept C will be commercially available. It is believed that a fully electric coupe convertible will be introduced to the market as a successor to the TT and R8.
The Audi Concept C was unveiled for the first time at the Strive for Clarity event in Milan, Italy on September 2nd, and shortly thereafter appeared at the Audi booth at the IAA Mobility 2025 in Munich, Germany. This beautiful fully electric two-door coupe combines Audi’s four new design principles: clarity, technology, intelligence, and emotion.
Audi has stated that the Concept C is a concept car intended for commercial production, showcasing the design and technology of electric sports cars that will be released in the near future. The new electric sports car will have astonishing driving dynamics, and like the Concept C, it will seamlessly combine the exhilaration of an open-air car with the elegance of a hardtop.
The proportions, surfaces, and details of the new sports car retain the unique identity of Audi sports cars, inherited from the TT and R8. Furthermore, Audi’s new design policy, introduced with this model, will be carried over to subsequent production vehicles.
Deliberately hidden digital components
The interior introduces a concept whereby a large display does not push forward, but instead pops up only when needed.
The interior is crafted with carefully selected materials, embodying the high-quality craftsmanship expected of Audi. “The materials do not simply shape the interior space, but create the tactile, visual and emotional experience itself,” Audi explains.
The cockpit exudes a solid atmosphere and is a unique blend of technology and emotion. Rather than dominating with digital devices, the discreetly integrated technology provides an intuitive user experience. All physical switches feature high mechanical quality and a precise operating sound, known as the “Audi click.”
The haptic control concept on the steering wheel and center console allows for simple operation while driving. Digital elements are always within reach, yet never dominate the interior. The foldable 10.4-inch display only appears when needed, maintaining a quiet and uncluttered interior while driving.
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