Aston Martin Birmingham
Eight Aston Martins can be displayed
The showroom can display eight Aston Martins and also has a lounge area for the bespoke program, “Q by Aston Martin.”
The newly opened Aston Martin Birmingham is a new base following the successful Aston Martin Edinburgh, which Grange opened in 2023. It is built in an ideal location, closest to the global headquarters in Warwickshire, UK.
The new facility has received a £10 million loan from Grainge, a dealer partner of the Cumbria Automobiles Group, and features a modern corporate identity and luxurious facilities. The opening will create 30 new jobs for the local community.
The innovatively styled showroom has a total floor space of 1,204 square meters and includes a lounge for the bespoke program “Q by Aston Martin,” where customers can fully enjoy the highest level of personalization and create their own Aston Martin.
The showroom will feature eight carefully selected Aston Martins, with personalized attention to ensure the vehicle handover experience is the best possible. The best-in-class after-sales service area, with seven service bays, will utilize cutting-edge equipment and technology to carry out maintenance.
New showroom opens in Leeds
The new facility in Leeds boasts space for displaying 10 models at any one time, and is the first to feature the new corporate identity introduced at Q New York.
Aston Martin Birmingham is the latest addition to the Aston Martin Leeds dealership, which has opened in Leeds, northern England, boasting state-of-the-art facilities and an area of 1,468 square metres. The showroom is operated by Yorkshire-based car dealership JCT600.
The facility will feature a spacious lounge and specification review area, as well as space for displaying 10 Aston Martins, a service center with nine service bays, and a dedicated area stocking a carefully selected range of parts and accessories.
The new Leeds location will be the first UK dealer to display Aston Martin’s new corporate identity, which takes inspiration from the brand’s first global flagship store, Q New York, which opened on the corner of Park Avenue and West 57th Street in New York.
In Europe, new showrooms are scheduled to open in Baden-Baden, Nuremberg, Hamburg and Prague by the end of 2024. In Asia, the refurbished Aston Martin Soul will reopen in late October, following the opening of the brand’s landmark Tokyo showroom at The Peninsula Tokyo earlier this year.
