Bugatti Tourbillon
Unveiling events held in Tokyo and Osaka
Bugatti held the tourbillon unveiling events in Tokyo and Osaka, where it was brought to Akihabara for photo shoots.
As a key moment in celebrating the arrival of a new era, Bugatti’s latest hyper sports car, the Tourbillon, made its Japan debut in front of customers, select media and fans at Bugatti showrooms in Osaka and Tokyo. The luxurious showrooms, which embody Bugatti’s philosophy, beautifully reflect the craftsmanship behind Bugatti’s latest creations.
Now arriving in Japan, the Tourbillon will travel to iconic locations across the country, shedding light on various aspects of its identity.
Japan, where past and future coexist in perfect harmony, provided the ideal location for the Tourbillon, blending seamlessly into the cityscape, featuring traditional shrines and temples and neon-lit streets. Just as Japan has continued to leave an enduring legacy amid its evolving urban landscape, the Tourbillon embodies this duality of past and present.
Drawing inspiration from legendary models such as the Type 57 Atlantic, Type 41 Royale and Type 35, the Bugatti design team has combined the brand’s unique legacy with cutting-edge innovation to create a masterpiece that blends in and resonates with the unique culture of Japan.
A tourbillon blended into traditional Japanese scenery
This time, the tourbillon was sent to various places in Japan for the unveiling event. The photo was taken at Yuden Miso, a company built in 1868 in Tochigi City, Tochigi Prefecture.
This time, the shoot was conducted at locations that focused on Japan’s proud traditions, such as “Wakatake no Mori” in Utsunomiya City, Tochigi Prefecture, where old trees and tranquil scenery create a timeless elegance, “Aburaden Miso” in Tochigi City, Tochigi Prefecture, which was built in 1868, and “Kashihara Shrine” in Nara Prefecture, which celebrates sanctity. Furthermore, the Tourbillon made a strong presence in Akihabara, Tokyo, which is the epitome of modernity.
Bugatti President Christophe Piochon commented on his visit to Japan as follows:
“The relationship between Japan and Bugatti goes beyond mere admiration. With more than 25 Bugatti models already on the roads of Japan, Japan has become an important base for the Bugatti brand. It embodies the vision that Bugatti creations are not just vehicles, but masterpieces worthy of admiration and respect.”
“We are delighted to have been able to provide Japanese customers, media and Bugatti fans with the opportunity to see Bugatti’s latest designs in Osaka and Tokyo.”
Tradition and modernity in harmony in Singapore
The group will visit various famous spots in Singapore in conjunction with the unveiling event, including Marina Bay Sands, pictured here.
Following Japan, the next stop on our world tour is Singapore. This leading financial city in Asia is home to skyscrapers nestled alongside lush greenery, and just like Japan, it blends tradition with modernism. Known as the Garden City, Singapore offers a beautiful blend of natural tranquility and vibrant urban life.
At the heart of Singapore’s iconic Marina Bay is the Marina Bay Sands Hotel, a Singapore landmark that blends history and modernity. Filming took place at iconic locations in Singapore, including Mount Faber Park, Dusit Thani Laguna Singapore, Raffle Sentosa, Holland Residences, and Holland Residences.
Costas Psalis, Bugatti’s Residence Director for the Middle East and Asia, reflected on the unveiling event in Singapore:
“The Bugatti Tourbillon has received an exceptional welcome in Singapore, reaffirming why the city resonates so deeply with Bugatti. Singapore embodies a unique balance of tradition and modernity, which is at the heart of the Bugatti brand. The Tourbillon, a work of art in itself, is a hyper sports car that reflects this harmony.”
“Our reputation for precision, artistry and cutting-edge design and technology gives us a meaningful connection with Singapore. We are proud to have the opportunity to introduce the new era of the brand to our valued Bugatti customers, as well as trusted media and enthusiasts, here.”
