Morgan New Flagship
Manufactured after Plus Six
The new flagship model is built on the newly developed “CXV platform” and is equipped with a BMW-made six-cylinder turbo engine. Following the production of the Plus Six, it will debut as the top model in the lineup.
Morgan Motor Company is one of the world’s oldest automobile manufacturers, having handcrafted sports cars since its founding in 1909. Morgan has pioneered a unique blend of traditional craftsmanship and cutting-edge technology, and today all of its vehicles are still handcrafted to order.
The new flagship model is equipped with a BMW six-cylinder turbo engine on the newly developed “CXV platform,” ensuring lighter weight and higher rigidity levels. Various new technologies and engineering enhancements are incorporated throughout, resulting in improved dynamic performance and driving enjoyment.
The prototype vehicle unveiled this time is heavily camouflaged and “does not represent the final production design,” Morgan explains. The new flagship expresses a more modern aesthetic while achieving a design that is instantly recognizable as a Morgan. It features a more contemporary beauty and proportions based on the latest aerodynamics.
The new flagship model will debut following the end of production of the Plus Six, which was announced in November 2024. The limited-edition Plus Six Pinnacle will be the final model of the Plus Six. While the new flagship is not a direct successor to the Plus Six, it will be positioned at the top of the current lineup. It is scheduled to be released in spring 2025, with the official release date to be announced at a later date.
