“Drinking and driving is absolutely forbidden” – The background to Aston Martin’s collaboration with luxury champagne “Bollinger”

Aston Martin x Bollinger

A common thread: being a supplier to the British Royal Family

Founded in 1829 in the village of Aÿ in the Champagne region, the holy land of Pinot Noir, the Grand Maison Bollinger remains family-run today and has embraced innovation while preserving traditional craftsmanship. Bollinger is known for its commitment to maintaining over 4,000 oak barrels with its own coopers, as well as its innovative approach to winemaking.

Aston Martin and Bollinger have signed an official partnership agreement, making them the official automotive partner and Bollinger the official champagne partner of Aston Martin. Both brands share common values, including a deep respect for tradition and craftsmanship, a strong commitment to quality and precision.

The partnership also reflects the historic ties between the two companies in the UK: Aston Martin and Bollinger both hold Royal Warrants, and Bollinger has supplied champagne to the British Royal Family since 1884.

Charles-Armand de Beléné, Managing Director of Bollinger, commented on the partnership:

“This partnership is a natural marriage between two iconic brands, both of which share a strong commitment to timeless elegance, tradition and craftsmanship. Bollinger is proud to accompany Aston Martin on this special occasion; it is a perfect pairing of refined taste and thrilling performance that seems destined to come together.”

Appears in various scenes featuring Aston Martin

As the Official Champagne Partner, Bollinger will be present at Aston Martin’s most significant moments and VIP events: from the world premiere of a new car, to intimate customer meetings, to toasting victories on the race track, Bollinger will accompany these special occasions with its delicate taste and style.

Stefano Sapoletti, Aston Martin Brand Diversification Director, said:

“Aston Martin believes in combining performance, craftsmanship and art to create unforgettable experiences. Our partnership with Bollinger will embody that ethos through quality, family heritage and sophisticated design, and we are thrilled to welcome them to the Aston Martin world.”

Aston Martin and Bollinger also promote responsible drinking and will embed “drink and drive, never” messaging into all brand activity across the partnership.

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