Lamborghini Miami-inspired Urus SE
Special “Urus SE” unveiled after sales figures announced
At a private Lamborghini event in Miami Beach in conjunction with Art Basel Miami Beach 2024, Lamborghini announced record sales figures, followed by the unveiling of the Lamborghini Miami Inspired Urus SE.
Lamborghini’s customization department, Ad Personam, has created a special edition based on the Lamborghini Urus SE, which is equipped with a plug-in hybrid powertrain boasting a maximum output of 800 PS, inspired by Miami’s vibrant and colorful culture. The beautiful color pattern was completed through the artistic vision of the design center Centro Stile and the direction of Ad Personam.
Prior to the unveiling of the Miami Inspired Urus SE at a private event in Miami Beach, Automobili Lamborghini revealed record sales figures for the global market through the third quarter of 2024. Sales in 2024 are expected to reach 8,411 units, an 8.6% increase over the same period in 2023.
The private event was attended by many executives, including Chairman and CEO Stephan Winkelmann, Chief Marketing and Sales Officer Federico Foschini, Chief Technology Officer Ruben Moll, and Lamborghini America CEO Andre Baldi. Speaking at the event, Design Director Mitja Borkert gave the following explanation about the Miami-Inspired Urus SE:
“We’ve given the Miami-Inspired Urus SE, a true work of art, an unprecedented, sophisticated livery. The graphics, which highlight the Urus SE’s optimal proportions and iconic design, will really lift our customers’ spirits. We’ve recreated a vision of Miami’s vibrant lifestyle and its diversity.”
Ad Personam took 230 hours to paint
The intricate color scheme and interior of the Lamborghini Miami Inspired Urus SE took 230 hours to create by Ad Personam.
The dramatic details of the Miami-Inspired Urus SE required 230 hours of paint and validation time in addition to the standard manufacturing process, showcasing Ad Personam’s nearly limitless customization options for American customers who want to express their individuality.
The Miami-Inspired Urus SE is unique in its grey and black combination with striking accents of Blue Glauco, paying homage to Miami, a city of culture, style and artistic flair.
The two-tone mirror caps feature a pinstripe of Grigio Telesto and Blu Glauco, while the front lip of the Nero Noctis features Blu Glauco details.Furthermore, the rear diffuser of the Nero Noctis also features subtle Blu Glauco highlights.
The luxurious interior of the Urus SE features unicolor leather seats, special kick plates, and a polished carbon fiber dashboard with a special “MIAMI” logo.
